PC shipments up 19pc in 2010, major refresh predicted


1 Sep 2010

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Despite the global recession, the worldwide personal computer market is having a bumper year with 367.8 million computers shipping this year, up 19.2pc on the 308.3 million units shipped last year.

“The PC market revived in the first half of 2010, but the real test of its resilience is yet to come,” said Ranjit Atwal, research director at Gartner.

“We have reduced our forecast for second-half 2010 PC growth to 15.3pc, approximately 2pc below our previous forecast, in light of the uncertain economic outlook for the United States and Western Europe.

“There is no doubt that consumer, if not business PC demand, has slowed relative to expectations in mature markets. Recent dramatic shifts in the PC supply chain were in no small part a reaction to fears of a sharp slowdown in mature-market demand. However, suppliers’ risk aversion is as much a factor in these shifts as any actual downshift in demand.

Consumer demand for PCs

“Consumers buoyed the PC market in 2009 as businesses delayed their purchases. The slow pace of economic recovery and austerity measures in Europe have made PC suppliers very cautious in 2010.

“However, consumer demand is likely to remain strong even if the economic recovery stalls because consumers now view the PC as a relative ‘necessity’ rather than a ‘luxury’ and will continue to spend on PCs, even at the expense of other consumer electronic devices," Atwal said.

Gartner analysts said businesses will find it very difficult to delay PC replacements further. The age of the professional PC installed base is already at an all-time high.

“Businesses that delay replacing much longer risk alienating employees, burdening themselves with more service requests and support costs, and ultimately facing higher migration costs when they eventually migrate to Windows 7,” Atwal said.

“The bottom line is that businesses need to refresh their PCs sooner rather than later. Thus, the full bloom of the long-awaited professional PC refresh can’t be more than a few quarters ahead,” he said.

Netbooks peak

The mini-notebooks’ or netbooks’ impact on the PC market has peaked and is now waning, according to Raphael Vasquez, research analyst at Gartner. Mini notebooks’ share of mobile PC shipments declined for the second consecutive quarter in the second quarter of 2010, falling under 18pc.

The device’s share of the mobile PC market peaked in late 2009, when they accounted for nearly 20pc of total mobile PC shipments. Their share is expected to continue falling until it reaches around 10pc by late 2014.

“We still think the mini notebook has a place in the mobile PC market, but not as a substitute for a standard mobile PC. Indeed, the recent decline in mini notebooks’ share of the mobile PC market reflects a general realisation among buyers that mini notebooks are less-than-perfect substitutes for standard low-end laptops”, Vasquez said.

“Buyers who once would have bought a mini notebook based solely on its low price now seem more inclined to buy a low-end standard notebook, especially since the prices of the two have converged. Mini notebooks are slowly but surely carving out a market niche for themselves as companion devices. However, the emergence of media tablets is a growing threat to that niche.”

Lower-priced tablet PCs

Gartner defines a tablet PC as having a touchscreen size of 5 inches or more, outfitted with a full-function operating system (OS), such as Windows 7, Windows Vista, Windows XP or Mac OS X.

A media tablet is defined as a device that has a screen size of 5 inches or larger and is outfitted with a restricted-function OS, such as iPhone, Android and Chrome.

"Gartner includes tablet PCs in its PC market statistics and forecasts, but excludes media tablets from both. Nonetheless, media tablets will affect the PC market, especially mini notebooks, and the forecast reflects this impact," said George Shiffler, research director at Gartner.

“The iPad hasn’t had much of an impact on mini notebook units so far, if only because it is generally priced higher than most mini-notebooks,” Shiffler said.

“However, we anticipate lower-priced iPad imitations will begin to take larger bites out of mini notebook units as they are released next year.”

Media tablet

Media devices like the iPad, above, are tipped to begin making a dent in overall PC sales from next year

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