Interview: Cleverbug’s Kealan Lennon on bringing social media to the physical world (video)

19 Oct 2012

In what has to be one of the most compelling start-ups, social greeting card player Cleverbug is proving how social networking manifests itself in physical form. At the Dublin Web Summit, the company’s CEO Kealan Lennon tells how it works.

Cleverbug gives consumers and businesses the power to create and send real, printed birthday cards, personalised with your friends’ Facebook photos.

Last year, the company raised US$2.5m in venture funding from Delta Partners, its founder and angel investors.

Future Human

“Our aim in Cleverbug is to disrupt the US$27bn greeting-card industry,” Lennon explained.

He said the company is capitalising on key trends, such as the growth in mobile devices, the fact the web is being built around people rather than content, and the need to bridge the offline and the online worlds.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years