Samsung targets enterprise market with ‘SAFE’ Galaxy S III

18 Jun 2012

The Samsung Galaxy S III

Korean mobile giant Samsung is getting ready to dance on the RIM BlackBerry’s grave with an enterprise-ready version of its new Galaxy S III which will assuage security concerns of CIOs.

Boasting a new SAFE security standard focused on BYOD (bring your own device), the new out-of-the-box enterprise device meets 338 IT policies, including AES-256 bit encryption, support for Microsoft Exchange ActiveSync, as well as the main VPN and mobile device management standards.

Samsung created SAFE as a way to defragment the Android OS across multiple versions, from Gingerbread to Ice Cream Sandwich at US carriers.

It developed the SAFE standard as part of a rigorous quality assurance programme in collaboration with enterprise and solutions providers to a level where devices like the Galaxy S III can be adopted by regulated industries, such as healthcare, financial services and government.

“It’s now safe to say that the ‘Next Big Thing in Enterprise’ is here, with the near-term availability of SAFE-branded Galaxy S III devices at five US carriers,” said Tim Wagner, general manager of Enterprise Sales at Samsung Mobile.

“The highly desirable, SAFE-branded and QA-tested Galaxy S III smartphone systematically defragments Android to provide a consistent level of IT compliance for individuals who demand the very best in both their personal and professional lives.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years