The sweeping changes planned for Twitter that are designed to make it even more useful

12 Nov 2014

Twitter has revealed that new features and design changes are coming to the social network in the first half of next year.

These include changes to Direct Messages, better ways of surfacing content relevant to you and being able to record Vines natively in Twitter.

The social media platform held its first analyst day conference and revealed plans to launch new messaging, video creation and content curation features.

“Over the coming months, we are picking up the pace of product changes and improvements,” Twitter’s vice president of Product Kevin Weil explained in the Twitter blog.

He said that in the past year Twitter set out to make tweets richer and more enaging, bringing videos, Vines, GIFs into the home timeline as well as the ability to post multiple photos, tag people in photos and express yourself using emojis.

Twitter also launched a new profile design and derived a new way for partners to share premium video and audio and play them with just one tap.

Going native

Weil said that native video that users can record, edit and share within Twitter is a feature that will arrive in the first half of next year.

Tweeting changes

A snapshot of the changes Twitter has in store:

  • The ability to share and discuss tweets natively and privately via Direct Message
  • The ability to record and edit Vines natively in Twitter
  • New ways to surface content relevant to you
  • Creating an instant, personalised timeline for new users

He admitted, however, that with 500m tweets published daily there’s no way even the most avid Twitter user will find everything that’s relevant to their interests in any particular moment.

“That’s why we’re exploring ways to surface relevant Tweets so the content that is interesting to you is easy to discover – whether you stay on Twitter all day or visit for a few minutes – while still preserving the real-time nature of the platform that makes Twitter special.

“For instance, we’re experimenting with better ways to give you what you come to Twitter for: a snapshot of what’s happening. We can use information like who you follow and what you engage with to surface highlights of what you missed and show those to you as soon as you log back in or come back to the app.

“We’re also working on ideas such as an instant, personalised timeline for new users who don’t want to spend time cultivating one on their own.”

In terms of Direct Messages Weil said that Twitter has several updates coming that will make it easy to take a public conversation private.

“The first of these was announced today and will begin rolling out next week: the ability to share and discuss Tweets natively and privately via Direct Messages. Stay tuned!”

Twitter is a Silicon Republic Featured Employer, comprised of top tech companies that are hiring now

Change ahead image, via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years