Irish tech company signs deal with Tourism Wales UK

14 Sep 2010

Cauwill Technologies in Limerick and Tourism Wales UK have signed a deal that will see Cauwill provide tourists to Wales with location-based service technologies through The deal will also create jobs in the developer and marketing sectors.

The services will allow visitors to Wales to navigate to their hotels, B&Bs or hostels using their mobile phones.

Visitors will also be able to explore and learn about the local attractions.

The deal will allow for several new developer and marketing jobs in Cauwill’s Limerick office over the next 6-12 months.

The deal came about through Inventorium, a National Digital Research Centre (NDRC) and Centre for Advanced Software Technology, Bangor (CAST) initiative aimed at stimulating digital sector innovation between Ireland and Northern Wales.

“This is a great coup for a new Irish company,” said Ian Rice, CEO of Cauwill.

“Mobile navigation is ever increasing with more and more smartphones being shipped with navigation software pre-installed.

“This partnership will allow visitors to Wales to easily navigate to their accommodation and local attractions with just one click on their phone,” said Rice.

Evert Bopp of Inventorium said their remit is to foster commercially viable links between the two areas.

“We match people and ideas who wouldn’t otherwise have the chance to connect and do business together,” said Bopp.

“I knew of Cauwill’s excellent work in this area and linked them to Tourism Wales UK. This is the first of many such partnerships we will be developing.”

Terry Jackson of tourism Wales UK believes that internet mapping and mobile phone technology will revolutionise tourism marketing for Wales.

“The new partnership between Tourism Wales UK and Cauwill Technologies has made this a reality, with over 8,000 star-graded accommodation providers and visitor attractions in Wales set to benefit,” said Jackson.

“This Irish technology gives Wales significant market lead over the rest of the UK.”