Royal Wedding day to embrace social media


19 Apr 2011

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There are countless ways Kate Middleton and Prince William’s Royal Wedding will differ from that of the groom’s parents 30 years ago and, to highlight this fact even further, today the Prince’s office announced it is embracing social media around the event.

In a statement today, Clarence House revealed it would be “tweeting” live updates and “unique material” from its Twitter account, @ClarenceHouse, on the wedding day, 29 April.

Anyone who wishes to send the couple a message of congratulations on Twitter may do so using the hashtag, #rw2011.

Interactive coverage will also be made available through the Official Royal Wedding website, the British Monarchy Flickr account, the Royal Channel on YouTube and the British Monarchy Facebook page.

The Prince’s office said the unusual move by the Royal Family is due to the bride and groom’s wish to make the wedding as “accessible for as many people as want to participate”.

For the first time, broadcast footage of a Royal Wedding will be live streamed on the Royal Channel on YouTube, accompanied by a live multimedia blog put together by St James’s Palace. The live stream will run 10am-2pm.

The feed will be taken from the BBC without a broadcaster’s commentary. 

Article courtesy of Businessandleadership.com

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