U2 to stream Rose Bowl concert live on YouTube

20 Oct 2009

Irish rock band U2 has confirmed via a video blog that it’s to stream its entire concert at the Rose Bowl in California this Sunday live on YouTube, for free.

The move marks the first time that a show of this size will be streamed live on the popular video-sharing site.

The Rose Bowl is U2’s second-last show in its U2 360 tour this year and will play host to the venue’s biggest-ever audience of over 96,000 fans.

YouTube will be streaming the show live across the world and it will be available in the usual You Tube way, as video-on-demand, following two full replays – after the live stream – on both U2.com and You Tube.

 “The band has wanted to do something like this for a long time,” said U2 manager Paul McGuinness.

“As we’re filming the LA show, it’s the perfect opportunity to extend the party beyond the stadium. Fans often travel long distances to come to see U2 – this time U2 can go to them, globally.”

“YouTube is thrilled to be able to provide our global audience with a live streaming performance from one of the world’s greatest bands,” said Chris Maxcy, Director of YouTube Partner Development.

“We are always looking for new ways to connect fans around the world with their favourite artists, and this is the perfect opportunity to do just that.”

Article courtesy of businessandleadership.com