Turning web browsers into buyers

4 Oct 2010

Drogheda-based start-up Geco Loco creates specialist software it claims can predict a shopper’s next purchase.

Cue is a live chat solution developed by Geco Loco to help companies increase sales and monitor visitors to their websites in real-time.

According to one of Geco Loco’s founders, Bartek Czerwski, Cue gives the customer a human face and enables the website owner to interact better with them.

Options include the ability to see who is surfing on your website and what they are viewing, as well as being able to start an online conversation when needed.

“The software is a powerful tool that allows the retailer to capture the web browsers and turn them into buyers by allowing them see what’s happening on the website in real time, with information such as where the customer has come from and whether they have bought before,” says Czerwski.

The Cue service costs €35 per month and its developers have set a target of having 1,000 users by the end of year one.

Geco Loco has also developed an online tool called Spree, which it says facilitates social online shopping by allowing a customer to bookmark the item they have bought and share it with their friends.

Czerwski says this enables accurate and targeted advertising on those likely purchases to be sent to the shoppers.

Geco Loco, which is which is based in an incubation unit at the Millmount Development Centre in Drogheda, has also launched a new service to set up new online shops and improve existing online shops for businesses in Co Louth.

eVentures is being run in conjunction with Louth County Enterprise Board and will grant-aid suitable applicants.

For further information, click here or visit the Louth County Enterprise Board website.

Geco Loco was a participant in the recently held ‘What’s New? Conference’ at Louth County Enterprise Board. The event showcased innovations being developed by local companies.

Carmel Doyle was a long-time reporter with Silicon Republic