Disney’s partnership with Google for the upcoming Star Wars: The Force Awakens movie is continuing apace, with VR content to be released soon.
Fresh from a weird, kooky ‘Choose Your Side’ project on Google yesterday, Disney has now announced plans to roll out a new VR project developed along with Google and Verizon – with more projects probably coming out in the lead up to the full release of Star Wars: The Force Awakens on 14 December.
Basically, this project is a new, serialised Google Cardboard VR “experience”, which “combines a compelling story” that ties in with the upcoming movie.
Available on iOS and Android through the Star Wars app, it will roll out on 2 December, a full two weeks before Star Wars: The Force Awakens hits our cinemas.
As it seems to go with the Star Wars franchise, everything is getting commercialised, with Google releasing a few tailored headsets as well.
ILMxLAB, a laboratory for immersive entertainment from Lucasfilm, Industrial Light & Magic and Skywalker Sound created the VR content.
For those of you who missed it yesterday, Google put up a kind of Easter Egg that allowed users choose a side, dark or light, and that would influence how their services would appear.
So, for example, your YouTube account, or Gmail or Google+, would look markedly different depending on which side you chose.