Chorus maps out new customers

2 Feb 2005

Telecoms provider Chorus has invested in a geographical information system (GIS) to help it win new customers and hold on to existing ones.

ESRI Ireland is supplying the technology in the form of its ArcGIS suite of mapping products.

Through its nationwide network of transmission sites, Chorus will use ArcGIS to map potential coverage areas where it can target new subscribers around the country. The software is used in collaboration with the national address database, the GeoDirectory, to build a listing of potential customers and improve conversion rates. The administration and marketing departments will also have direct access to this information allowing for more focused and targeted action in marketing and client communication.

Chorus also employs global positioning system (GPS) technology to accurately map routes and the locations of its infrastructure throughout the country. “Using ArcGIS in conjunction with GPS, we are able to update our mapping database with up-to-date information,” said Kieran Kuss, design engineer with Chorus.

“ESRI’s suite of GIS software puts Chorus in a stronger position to better target prospects, lower campaign costs and ensure a better return on investment,” commented Eamonn Doyle, consulting director, ESRI Ireland (pictured). Other customers include the Department of Communications, Marine and Natural Resources, the National Roads Authority, the Irish Defence Forces, and Ordnance Survey Northern Ireland.

Chorus provides services to more than 200,000 customers spread across 26 counties. Headquartered in Limerick, the company employs more than 550 people in Ireland and an additional 100 indirectly.

By Brian Skelly