Cork TV firm in global alliance with Indian IT giant

18 Apr 2007

A rapidly growing Cork internet TV (IPTV) company that has begun developing its own high-definition set-top box is to bring its technology to the global telecoms market through a strategic partnership with India’s eight-largest software exporter Tech Mahindra.

The partnership between DigiSoft and Tech Mahindra aims to accelerate the growth of IPTV services worldwide.

Targeting telecom firms, DigiSoft’s flagship technology DigiHost will allow operators to make money from introducing interactive television services to their customers.

The technology includes advanced electronic programming guides (EPGs), interactive service delivery and management, e-learning, television commerce (t-commerce) services and customer profiling.

Tech Mahindra is India’s eight-largest software exporter and fourth-largest telecoms technology company, employing over 18,000 people and growing.

The company was named third-largest business support systems (BSS) systems integrator in the world by Gartner.

“Telecom service providers are actively looking for solutions that can enable them to offer a rich bouquet of advanced revenue-generating services,” said Shankar Allimatti, vice-president, next-generation technologies at Tech Mahindra. “This is being driven by the consumers’ appetite for advanced services.”

Cork-based Digisoft has been achieving global renown in the interactive TV space, scoring key deals with the Italian government and forging alliances with major tech players like Ericsson. In 2005 the company received a €2.5m funding injection from Riverdeep founder and serial technology investor Pat McDonagh.

The company is now working with some of the leading Tier 1 telecoms operators in the world on their IPTV service rollout, explained DigiSoft’s chief executive John Allen.

“Due to the demands for our products globally, we decided to go to the market looking for a strong partner with a track record who understands the end-to-end needs of the operator,” said Allen. “Tech Mahindra enables us to accelerate our growth in the industry.”

By John Kennedy