User experience (UX) is the buzzword for most companies with any sort of online presence these days.
UX design is not, as many think, the same as graphic or visual design, though the two often work hand-in-hand.
UX designers are not focused so much on how a site looks, aesthetically, as how the site works for a consumer and how user-friendly it is.
The web designer builds the maze, while the UX designer guides the user through it.
UX design also focuses on ensuring that users of the site have a good experience regardless of what platform they are using – something that is increasingly important with the growth of people accessing the internet on mobile devices.
Ultimately, good UX design should ensure that people hang around longer on your site, increasing your user count and, in the case of e-commerce websites, increasing the chance of someone making a purchase and recommending your site to others.
UX design explained
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