A common vision is needed to lay the foundations of an exciting digital-media industry for Ireland.
You only have to look at the fact that Facebook has now reached its 500 millionth subscriber, that a graduate of Ballyfermot Senior College can win an Oscar and that a two-year-old US games company called Zynga is looking at US$1bn in revenues to realise that the long-awaited digital-media revolution is in full swing.
Neil Leyden is a media consultant, screenwriter and entrepreneur and the prime mover behind the International Content Services Centre, an initiative which aims to make Ireland a global content management destination. This would involve streamlining the storage, localisation, delivery and distribution of content, as well as the associated rights management, clearance and collection to provide a
global service for national and international clients.
"The most important thing is to pull our resources together and I’m seeing this happen, the recession is bringing a lot of people together. Probably the biggest digital-media opportunity at the moment is games, particularly online casual games. Just look at the location of Electronic Arts, Zynga, Activision, Gala and Blizzard here. We need to put together a strategy that capitalises on Ireland as the place for online games," says Leyden.
www.digital21.ie – Digital 21 is a campaign to highlight the imperative of creating an action programme to secure the digital infrastructure and services upon which the success of our economy depends.