Dell plans site revamp


30 Sep 2003

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Within two weeks, the world’s fastest growing PC maker Dell Computer is to relaunch its entire global family of web pages through which it sells some €70m worth of computers and services every day, siliconrepublic.com has learned.

Barry Collins, senior manager on Dell’s EMEA e-business team, addressing yesterday’s fifth annual Irish Internet Association Conference, revealed that Dell.com Version 2 will be unveiled within a fortnight.

“Dell first launched its website in 1994, but didn’t begin selling computers on the website until 1996. The site got a slight revamp at the time but hasn’t been changed much since then. The problem has been that different geographies had different looks and content and we have begun a process of centralising the content.”

Describing the new-look websites Collins said: “The new revamp will be aimed at establishing a common look and feel across the entire Dell family of websites.”

He added: “The new design will be pretty much constructed at helping us derive more dollar margins from sales of product. Today only 15pc of Dell sales are consumer, with the remainder being SME and corporate. We have also implemented a Premier Page Programme aimed at better facilitating larger corporate customers.”

Since starting online sales in 1996, Collins continued, Dell.com accounts for sales of $70m a day, accounting for in excess of 70pc of the company’s total sales $20bn volume. Some $20m worth of product is sold over Dell’s EMEA websites which are managed in Bray by Collins and his team.

“In 1998 Michael Dell told everyone that he’d have half of his business online by 2000. Today that is 70pc,” Collins added.

By John Kennedy