Black Friday: What do people plan on buying? (infographic)

17 Nov 2015

Black Friday is fast approaching, and shops and online retailers are already gearing up for the anticipated spike in activity.

Black Friday started out as an US-only custom – with shops putting sales on the day after Thanksgiving, when many people are off work and when the Christmas season in the US traditionally kicks off.

However, as with so many American traditions, Black Friday – 27 November this year – has now spread to these shores, largely due to the growth in online shopping and businesses based on this side of the pond trying to remain competitive. was probably the first to bring Black Friday deals to this side of the Atlantic Ocean in around 2010 – and things have only escalated since then.

Black Friday was the biggest online shopping day of the year in the UK last year, with £810m spent online in just those 24 hours, while the US public spent a whopping $50.9bn over the four days of the Thanksgiving weekend – in both online and physical retailers – last year.

With figures like that in the balance, it’s no surprise that retailers want to do some research before the event takes place, which is probably what inspired reviews site Influenster to carry out research among the disposable-income rich millennials.

Influenster interviewed 6,000 US millennials (18-29-year-olds) about their shopping plans for Black Friday and Cyber Monday (the following Monday), with the results collated into this handy infographic that was carried over on Ad Week.

Influenster found that 93pc of millennials plan to shop over the course of the weekend, with electronics and clothes topping their shopping lists.

Unsurprisingly, Apple is the brand most of them are coveting, and 67pc plan to do their shopping online.

Check out the below infographic for more details.


Black Friday shopping infographic

Black Friday infographic

People shopping image via Shutterstock

Brigid O Gorman is a former sub-editor of Silicon Republic.