Google celebrates Pride Week with rainbow-coloured Easter egg

25 Jun 2013

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Image via Chuck Wagner/Shutterstock

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An Easter egg discovered on Google’s search results pages transforms the search box into a rainbow of colour when users search for information on Pride Week and related terms.

In 1970, the first Gay Pride march in the US took place in New York City to mark the first anniversary of the Stonewall riots.

On 28 June 1969, a police raid on the Stonewall Inn, a bar in New York City’s Greenwich Village, incited riots from the gay community and sparked a long-running fight for gay rights in the US. Since that first commemorative event in 1970, the annual march for gay pride has grown to a series of events happening worldwide – sometimes extended for a weekend, a week or even a month – in support of the LGBT community.

Google – along with Apple, Microsoft, Facebook, Amazon, EMC, Intel and many other familiar names in tech – is a proud supporter of equal rights for the LGBT community and has come out in support of same-sex marriage.

The search engine is wearing its colours proudly this week, surrounding its search box with a rainbow – widely used to represent the LGBT community’s diversity – whenever searches are made for “gay pride”, “Dublin pride”, “London pride”, “pride festival”, “pride parade” as well as “homosexuality”, “LGBT” or “LGBTQ” and many more related phrases.

Google search gay pride Easter egg

Screenshot of the rainbow flag Easter egg in action

It’s not the first search Easter egg Google has themed for a particular occasion and follows recent discoveries of a hidden gem in its image search facility and last year’s searches for actors’ ‘Bacon number’.

Rainbow flag image via Chuck Wagner/Shutterstock

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com