Apple hasn’t forgotten the Mac Pro range, with a new iMac Pro this year destined to tide its audience over ahead of a revamp in 2018.
Apple is “completely rethinking” its Mac Pro range, with desktop developments in the works at the tech giant.
The next generation of Mac Pros will be modular with pro displays, and Apple hopes it will be the company’s “highest-end, high-throughput desktop system”.
That’s according to Phil Schiller, Apple’s SVP of worldwide marketing, who detailed the company’s next moves to the press this week.
“We’re working on it. We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements,” he said.
However, the new Mac Pros aren’t anywhere near market release. Instead, 2017 will be the year of the iMac.
Apple is tweaking the iMac range to suit the “pro customer”, with some iMac Pros as part of the line to be released later this year.
When asked if those tweaks meant a touchscreen, Schiller gave an explicit: “No.”
He said: “Touch doesn’t even register on the list of things pro users are interested in talking about. They’re interested in things like performance and storage and expandability.”
Given the plethora of devices that Apple has on the market, developing ranges and updating offerings is nothing new. If anything, it’s a never-ending battle.
For example, last month, the company released iOS 10.3 and watchOS 3.2 updates, offering such capabilities as a new Apple File System for iOS devices.
More recently, Apple unveiled the new iPhone 7 and iPhone 7 Plus devices in a vibrant, red aluminium finish as part of its partnership with Red.
The launch of the new devices marks the 10th anniversary of the tech giant’s work with the charity.
Meanwhile, Apple Pay is finally arriving in Ireland and iPhone owners will be able to make Visa and MasterCard purchases at thousands of retail locations around the country, just as they would with their contactless cards.
Apple. Image: Anton Watman/Shutterstock