Contact centre specialists Rigney Dolphin has been chosen as the sole distributor in Ireland of UK firm ComXo’s ButtonTel click-to-call technology.
Click-to-call allows customers who run into difficulties when browsing a site to click on an icon that lets them to talk to support staff immediately and free of charge.
ComXo was one of the first companies in the UK to develop internet click-to-call buttons.
Andrew Try, managing director of ComXo, commented: “We know that 66pc of online order forms are abandoned before being submitted, often because customers prefer human contact to guide them through the final part of the buying cycle. Our research shows strategically placed click-to-call buttons reduce these abandonment rates and drive an increase in sales conversions of up to 80 per cent.”
Rigney Dolphin employs 900 people across Ireland and specialises in outsourced customer service management and recruitment.
Mark Stamper, business solutions manager, Rigney Dolphin, said: “We want to give our customers the opportunity of getting closer to each and every customer that comes to their site and we believe ComXo through its ButtonTel offering is the best technology to do that with. Partnering with ComXo has enabled us to offer real competitive advantage to our customers, while enhancing their customers’ experience.”
Rigney Dolphin recently signed its first customer for the ButtonTel service, the Bewleys Hotel Group, and said there are several other customers in the pipeline.
By Niall Byrne