Facebook most visited site in US in 2010

4 Jan 2011

Facebook was both the most visited website and the most-searched for term in the US in 2010, according to Experian Hitwise.

With 8.93pc of all US visits between January and November 2010, it was the first time the social-networking site was the most visited website. Experian Hitwise said Google.com ranked second with 7.19pc of visits, followed by Yahoo! Mail (3.52pc), Yahoo! (3.30pc) and YouTube (2.65pc).

The combination of Google properties accounted for 9.85pc of all US visits. Facebook properties accounted for 8.93pc, and Yahoo! properties accounted for 8.12pc. The top 10 websites made up 33pc of all US visits between January and November 2010, an increase of 12pc versus 2009.

Accounting for 2.11pc all of all searches, ‘Facebook’ was the most searched for term overall for the second consecutive year. Four variations of the term Facebook (facebook, facebook login, www.facebook.com and facebook.com) were among the top 10 terms and accounted for 3.48pc of searches overall.

The term ‘facebook login’ moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist, myspace and facebook.com.

Social networking-related terms dominated the results, accounting for 4.18pc of the top 50 searches.

New terms that entered the top 50 search terms for 2010 included netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.

The top 5 people searches in the US in 2010, according to Experian Hitwise, were Kim Kardashian, Oprah, Rush Limbaugh, Miley Cyrus and Glenn Beck.

And the top 5 searched for artists and bands were Lady Gaga, Justin Bieber, Eminem, Taylor Swift and Michael Jackson.

Article courtesy of Businessandleadership.com