YouTube adds video metrics tool

28 Mar 2008

Google has released YouTube Insight, a free tool that enables anyone with a YouTube account to find out about how videos they upload are being watched.

Using the tool, video uploaders can see where their viewers are from and how popular their videos are relative to all videos in that market over a given timeframe.

The tool allows account holders to find out information such as how long it takes for a video to become popular and what happens to video views as popularity peaks.

The metrics tool is available under the ‘About this video’ button.

The new metrics will benefits account holders, partners and advertisers, Tracy Chan, product manager at YouTube, wrote on the Google blog.

“Insight gives the creators an inside look into the viewing trends of their videos on YouTube and helps them to increase views and become more popular,” said Chan. “Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue, and advertisers can study their metrics and successes to tailor their marketing and reach the right viewers.”

Chan added that the addition of Insight turned YouTube into one of the world’s largest focus groups.

By Niall Byrne