Sky has just launched its new Sky Kids App in the App Store and on Google Play, which features thousands of hours of entertainment, exclusive content and easy-to-use controls for parents.
Available to all customers of the Sky Variety bundle on iOS and Android, it allows kids to stream popular TV programmes, including Nick Jr’s Paw Patrol, Boomerang’s Scooby Doo, CBeebies’ Octonauts and Cartoon Network’s Adventure Time.
They will soon be joined by children’s TV legend Morph, who is set to make his debut on the Sky Kids app later this year in brand new exclusive episodes.
Lucy Murphy, head of Kids Content at Sky, told Siliconrepublic.com that the current version supports streaming over Wi-Fi and cellular but in the coming months Sky will be adding a downloadable content feature, perfect for those long road trips.
Murphy said a key feature of the new app is safety and parents are able to filter what their child watches according to their age.
Are we there yet?
At launch, the Sky Kids app allows multiple age-appropriate profiles to be personalised using one of the playful Sky Buddy avatars. Future features available later this year will include a sleep mode setting that gives parents the ability to limit viewing time.
She said that Sky will also commission its own exclusive original kids content.
Later this year, in partnership with Oscar-winning Aardman Animation, Sky will premiere new episodes of the legendary Morph alongside brand new shorts that encourage kids to create their own characters and films at home.
‘We are investing in exclusive new programming, starting with family favourite Morph, as well as developing future enhancements for the app, including even more safety features, live channels and offline viewing’
– LUCY MURPHY, SKY
Discussions are already underway with other producers and there are also plans to produce kids versions of some favourite Sky shows, including Duck Quacks Don’t Echo and Big Cats: An Amazing Animal Family.
“Having lots of great shows for kids has always really mattered to us,” Murphy said.
“We know many Sky households have children, so we know how important it is that we give them the very best kids entertainment. That is why we are investing in exclusive new programming, starting with family favourite Morph, as well as developing future enhancements for the app, including even more safety features, live channels and offline viewing.”
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