Sky launches ‘Buy & Keep’ movie service for Irish TV viewers

8 Apr 2014

Satellite TV and broadband provider Sky has launched a new ‘Buy & Keep’ movie service that means users can buy movies as well as rent them.

Launching in the coming weeks, Sky customers will have access to a full digital movie store directly on their TV via their Sky+HD box.

This will let them buy, watch and keep many of the latest movies as soon as they are released at the touch of a button on their Sky remote.

Those who buy movies through ‘Buy & Keep’ will also receive a DVD copy of their chosen film in the post a few days later.

“We know millions of people love to buy films and now it becomes even easier to do it straight from your sofa with Sky Store,” said Mark Anderson, director of sales and marketing at Sky Ireland.

“The ability to now own a copy of your favourite film using ‘Buy & Keep’ is the perfect solution for any film fans wanting the immediacy of enjoying the latest movies on your main TV, with the added benefit of receiving the original DVD in the post.”

How it works

Pricing at launch will range from €9.99 to €16.99.

The DVD will usually be delivered within 3-5 working days. Customers will need a Sky+ subscription for ongoing access to the downloaded copy on their Sky+HD box.

Sky Store ‘Buy & Keep’ will launch with hundreds of titles, including Warner Bros’ epic adventure and box office hit The Hobbit: The Desolation of Smaug, family fun animation Turbo, the Richard Curtis romantic comedy About Time, as well as Life of Pi and The Wolverine, along with many other titles from 20th Century Fox and NBC Universal.

Over the coming weeks, Martin Scorsese’s The Wolf of Wall Street, The Secret Life of Walter Mitty, and Mandela, featuring Idris Elba’s Golden Globe-nominated performance and the upcoming Lone Survivor starring Mark Wahlberg, will also be available.

New movies will be available each week and a wide selection of titles will be added as other deals are confirmed with movie studios, Sky said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years