Xbox Music is now called Groove

6 Jul 2015

Microsoft has unveiled a number of updates to its Windows 10’s entertainment system, including the complete rebranding of the Xbox Music app.

We already knew that the consumer tech giant was removing the Xbox stamp from its latest operating system, with a previewed early version of Windows 10’s audio offering simply called Music. Now, a new blog post from senior marketing communications manager Brandon LeBlanc has revealed that Music will in fact be called Groove.

The app does not feature a free music streaming service, but users can sign up for a Groove Music Pass subscription in the states for US$9.99 a month or US$99 a year. Microsoft has also built the software for those still attached to their MP3 collections, with built-in OneDrive integration and the ability to access songs purchased on iTunes for free via Windows phones, Xbox consoles, and even Android or iPhone devices.

“Groove describes what people feel and do with music, and is more intuitive for our Windows 10 customers on what they’ll find with the app,” wrote LeBlanc.


In addition, Xbox Video will now be called Movies & TV. As well as allowing users to import their video collections, the app has direct integration with the Windows Store, where movies and TV shows can be purchased and rented in HD. Movies & TV allows for media to be viewed on Windows 10 devices, Xbox and the web, and if you start a show or film on one device, you can pick up where you left off on another.

Windows 10 will be made available on 29 July. However, not all 1bn eligible devices will get it on day one, but instead it will arrive in phases.

Music image via Shutterstock

Dean Van Nguyen was a contributor to Silicon Republic