NI start-up Hurree raises more than £200k in week-long crowdfunding campaign

17 Nov 2016

Pictured: Hurree CEO Aaron Gibson

Northern Ireland-based start-up Hurree has raised £202,200 from new investors in just one week, as part of a crowdfunding campaign.

Hurree is a marketing automation platform for apps that is reinventing relationships through mobile.

The company raised £202,440 (at the time of writing) in just over a week on Crowdcube.

Led by CEO Aaron Gibson (23), the company is driving to raise £300,000 in four weeks as part of a major crowdfunding campaign. Among those investing in the company are TechStartNI, Rockfirst Capital and Foresight Group.

‘Achieving better responses and engagement from users makes for better marketing decisions down the line’

This builds on the £300,000 seed funding secured from Foresight Group and Rockfirst Capital in 2015.

Pushing the envelope on notifications

Aimed at developers and marketers, Hurree transforms the push notification into a powerful tool for brands to promote and communicate with their app users via multiple channels.

By monitoring the data most relevant to them, Hurree allows brands to predict behaviours and tailor marketing campaigns to individual app users.

“Hurree is designed to make everyone’s life easier,” Gibson explained. “Brands can predict, prompt and profile their users without any additional effort, while users get the information that they want and need so they can enjoy the brand that bit more.

“Our platform intelligently integrates with existing platforms such as HubSpot and Salesforce to multiply the effectiveness of marketing automation and the CRM process. Achieving better responses and engagement from users makes for better marketing decisions down the line. We’re all about making the marketer and developer’s life a whole lot easier.”

Funding raised will be used to build sales, support and partnership functions; to focus on further customer acquisition across Europe in the next six months, further develop the product and take the company to series A level.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years