IDA global ad campaign aims to reassure in a post-Brexit world

2 Dec 2016

The fighting Irish: IDA campaign highlights Ireland as the only English-speaking country that will be left in the Eurozone post-Brexit. Image: Maxwells

IDA Ireland is coming out all guns blazing with a new global ad campaign that will transcend digital, print and TV, to remind decision-makers that Ireland is the place to invest post-Brexit.

The timing of the ad campaign is crucial, as it comes six months after the UK voted to Brexit the EU and just weeks ahead of US president-elect Donald Trump’s inauguration.

The ad campaign points to Ireland’s strengths as a destination, particularly the fact that 33pc of the country’s population is under 25.

‘IDA Ireland will compete for any mobile investment that results from Brexit’
^{– MARTIN SHANAHAN}

It highlights the fact that 15 of the world’s top 20 financial services firms are based in Ireland.

Is your company ready to talk to us about locating in Ireland? We are. You can count on it! #InvestInIreland pic.twitter.com/6DhoMDgtjF

— IDA Ireland (@IDAIRELAND) December 2, 2016

The slick campaign also highlights the fact that post-Brexit, Ireland will be the only English-speaking country left in the Eurozone.

Crucially, it points out the Ireland’s 12.5pc corporate tax rate and that the country is 100pc committed to the EU.

Ireland is open for business

Aimed at potential investors in these uncertain times, the campaign aims to strike a reassuring tone.

“This targeted campaign will supplement our existing activity in our target markets, where we are meeting with clients on a regular basis to discuss Ireland’s many benefits as a place to invest,” said IDA Ireland CEO Martin Shanahan.

“Despite the changing political and economic landscape, IDA Ireland’s mission remains unchanged – our job is to win investment for Ireland.”

“Competition for foreign investment has never been as intense, and campaigns like this will help IDA Ireland increase awareness of Ireland’s suitability as a place to invest.”

“IDA Ireland will compete for any mobile investment that results from Brexit,” Shanahan said.