Jinny invents new router to reduce mobile carrier opex

15 Jul 2010

Irish media and messaging technology company Jinny Software has unveiled the Jinny Call Router, which is aimed at reducing MNO OPEX, growing revenues, reducing churn and enriching the overall experiences of subscribers.

The Jinny Call Router has been designed to solve several problems facing MNOs, as well as to deliver a differentiating range of new and exciting high-value features for operators and users alike.

A new call management feature, for instance, allows operators and customers control over incoming calls. It enables subscribers to manage these calls in order to reduce their bills, particularly when roaming, while ensuring important calls are not lost. It also offers users a ‘Collect Call’ facility, allowing people without enough units to initiate a call, which can then be paid for by the called party.

The problems faced by MNOs and addressed by the Call Router relate to voicemail routing and voicemail server upgrades. Mobile operators need a flexible routing mechanism, which provides them with the options of scalability, expansion and a simplified process for subscriber additions and re-assignments to maximise the use of existing resources.

Jinny says the new Call Router reduces MNO OPEX and time taken when adding new voicemail subscribers or moving subscribers between servers, and also enables operators to use different voicemail providers when they introduce new voicemail or other multimedia services, rather than being restricted to a single provider.

In addition, flexible routing enables greater options for customer segmentation and launch of new services, maximising ARPU and revenue streams, while reducing time-to-market.

The Jinny Call Router completes the modular Jinny Call Completion package, which combines a range of complementary products such as: Missed Call Notification (MCN), VoiceSMS and a wide-spectrum of features from the company’s voicemail offering.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years