Entertainment is the key word this summer as Sony Ericsson unveils three brand-new handsets for June 2009, along with a new movie download service, PlayNow.
The three phones, the Satio, Aino and Yari, will each be dedicated to a particular multimedia consumer.
The Satio is all about watching TV shows and video clips on a 3.5-inch screen with crystal-clear 16:9 widescreen format. It also has a surprisingly powerful 12.2-megapixel camera on board with touch focus and Xenon flash.
Meanwhile, the Yari is an industry first – it is the first mobile phone on sale outside of Japan that has gesture gaming, and it comes pre-loaded with a mix of motion and standard games.
“With Gesture gaming, you move your body to play instead of pressing buttons on the phone, giving you a fun experience that even helps you keep fit,” said Catherine Cherry, market business manager at Sony Ericsson.
So basically the Yari is as near as you will get to a handset with Nintendo Wii capabilities.
The last phone revealed by Sony Ericsson was the Aino (pictured). This handset with a 3-inch screen comes with Remote Play, first developed for the handheld PlayStation Portable, but which will allow the user to control the multimedia content on their PlayStation 3 console.
Pulling photos, video and music from your home PC will also be a doddle with the Aino; with the built-in Media Home service it will automatically sync with the latest media on your PC, so new pics, recent podcasts and the like will automatically be added as the device stands charging.
To complement these new handsets, Sony Ericsson will be launching the PlayNow service this June in Germany, Netherlands, Norway, Sweden and UK, which will give users the ability to download movies and easily sync with Sony Ericsson handsets.
By Marie Boran
Pictured: Sony Ericsson Aino with Remote Play that allows the user to control the multimedia content on their PlayStation 3 console