Telstra in major mobile social networks deal with NewBay

22 Jun 2010

Australian mobile operator Telstra has signed a major deal with Irish mobile software firm NewBay to deploy LifeCache Social Networking Gateway to drive Facebook, Twitter and MaySpace to its Tribe mobile social service.

Telstra is providing its customers with unmetered access to the service, meaning most Tribe features are available at no cost.

“An increasing number of Australians are accessing social-networking sites on their mobiles. To help more Aussies get in on the act, Telstra is providing millions of its Next G network customers with access to a NewBay LifeCache-powered service called Tribe,” said Ross Fielding, executive director, Telstra Mobility Products.

“Tribe allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G mobiles – not just smartphones. Customers can access comments, view pictures, post updates and upload photos via a neat and secure mobile portal. They can even update their status to multiple sites simultaneously.”

LifeCache SNG provides a single interface and integration point for the operator to quickly and easily connect to the various social networks on the Tribe deck. LifeCache SNG manages the technical and business relationship with each online community.

NewBay also provided the user interface and integration with the operator’s infrastructure.

“As each country has its distinct social-networking habits, it is essential that operators choose flexible technology that can be localised to meet the particular needs of their own market,” said Nagappan Arunachalam, CMO, NewBay.

“NewBay provides out of the box and individual social-networking services for many operators and handset manufacturers worldwide. With 80 million registered users on LifeCache we know what users want and we continually provide the best user experience.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years