Intel to close its AppUp online app store

30 Jan 2014

Intel is closing down its AppUp online app store, which was originally launched to support its big bet on Atom-powered netbooks in 2010.

However, the seismic transformation of consumer computing needs in the direction of smartphones and tablet devices has led to the company shuttering the service.

Intel Capital invested US$100m to create an AppUp fund in 2011 aimed at encouraging companies to develop apps and digital content for PCs and netbooks.

The Intel AppUp store will close on 11 March.

Intel is understood to be moving its focus towards cloud services for enterprises, developers and enterprises.

In a message on the Intel AppUp site, the chip giant said it plans to “focus on developing new and exciting PC innovations that will continue to shape your world.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years