Cork start-up ShowGuider touches down with Dubai Airport deal

12 Apr 2016

Dubai Airport free zone, via Wikimedia Commons

Cork-based start-up ShowGuider has secured a major deal with Dubai Airport’s Free Zone authority to construct an ‘interactive map’ for passengers.

Operating out of Cork IT, ShowGuider’s mapping technology caught the eye of Dubai Airport officials, with the creation of “an interactive 3D site model with positioning and navigation system” a major development for the start-up.

The free zone in Dubai Airport is home to some 1,600 businesses, with the third-busiest airport in the world offering a major market for data companies.

ShowGuider’s datavis technology is one such example, with a floor-by-floor 3D model populated with things like store product, personnel and marketing information.

Tremendous opportunity

“We are very pleased that ShowGuider has been awarded this prestigious contract, which is giving us a tremendous opportunity to showcase Irish technological innovation globally,” said ShowGuider’s Martin Klepal.

“Dubai Airport is one of the world’s busiest airports and their Free Zone is home to many of the world’s most successful international businesses and commercial events.”

It’s not just a customer-facing deal, though, with another traffic-monitoring service integrated into the software as well.

The company’s Mapume system, which will support the Dubai project, took home top prize at the ‘International Indoor Positioning Competition’ in Berlin back in 2014.

Look of the Irish

Irish companies are at the forefront of mapping technology it seems, with Movidius rumoured to be working on a revolutionary new Google VR headset that requires neither smartphones nor PCs to track motion.

In January, Google signed a deal with Dublin -based Movidius that will see the Irish company’s MA2450 chip feature in forthcoming personal devices, like smartphones, that will be contextually aware.

The deal will see Google use Movidius processors alongside the entire Movidius software environment to run machine intelligence locally on devices.

Gordon Hunt was a journalist with Silicon Republic