Irish customer support tech firm signs major Middle East deal

13 Nov 2017

From left: VoiceSage CEO James J Kett and Mobility MEA CEO Zoff Khan. Image: VoiceSage

Irish customer support software firm VoiceSage has signed a contract potentially worth $40m with Middle East-based firm Mobility MEA.

VoiceSage, a Dublin and Birmingham firm established in 2003, expects a major windfall after signing a deal with Mobility MEA, an enterprise and carrier mobility specialist in the Middle East and Africa region.

VocieSage’s technology automates interactive messaging for customer support using a flexible messaging platform and business intelligence engine.

The new deal is expected to generate $40m in sales over the next five years, with Mobility MEA to use VoiceSage’s software in a range of vertical sectors – including financial services, telecoms, retail, education and government – as organisations in the region look for more efficient ways to routinely interact and complete transactions with customers.

Possible expansion into Mexico

“Early tests of the market have confirmed what we believed: that there is huge demand for the extremely transformative, yet cost-effective, customer contact solutions VoiceSage is offering versus traditional call centres,” said Mobility MEA CEO Zoff Khan.

“Our initial volumes of 10,000 multichannel messages a month quickly grew to over 100,000 in October. We forecast VoiceSage traffic growing to 2m messages before the end of 2017 as existing customers ramp up and new ones come on board.”

Also commenting on the deal, VoiceSage CEO James J Kett said: “Together, we have tapped into a seriously large market opportunity, and in the process found a real meeting of minds. This deal highlights the scale of the international opportunity that VoiceSage now has.”

The two companies met at Gitex technology week where Enterprise Ireland was exhibiting, and now plan to work with other members of the Global Enterprise Mobility Alliance to see VoiceSage’s technology expand to other markets, such as Mexico.

The most significant of these is Bmobile, a regional leader in South America with annual revenues of more than $100m and 1,700 employees. It has offices in Mexico City and Bogotá in Colombia to cover the Central America and South America regions.

Colm Gorey was a senior journalist with Silicon Republic