Online social gaming company Zynga is looking to raise US$250m in new funding, which could value it at between US$7bn and US$9bn.
The company behind FarmVille and Mafia Wars filed papers in April, authorising the issuance of stock valuing it at US$4bn.
According to the Wall Street Journal, Zynga is in conversations with one major bank, mutual funds and others.
Extraordinarily high valuations for fast-growing web companies have been seen lately, with Facebook being valued at US$50bn and Twitter valued from US$8bn to US$10bn.
Zynga is especially desirable, however, as it’s not only popular, with 275m monthly users, but is also highly lucrative. Users can spend real money on virtual goods.
Zynga generated US$400m in profit last year as a result, with US$850m in revenue, said the report.