BT Ireland wins €1.2m outsourcing deal


17 Apr 2007

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BT Ireland has won a €1.2m contract with loyalty marketing company Loyaltybuild to manage its web and applications infrastructure.

The deal will see BT Ireland move all Loyaltybuild’s web and applications infrastructure on to a high-end hosting platform located in BT Ireland’s 17,000 sq m data centre facility in Citywest Business Park in Dublin.

This will help guarantee security, performance, availability and scalability. BT Ireland is also providing connectivity in the form of a 34MB leased line from Ennis, where Loyaltybuild is located, to Citywest to ensure optimum bandwidth.

Loyaltybuild partners with leading companies across Europe to create, manage and deliver customer loyalty programmes to help build their brands. Clients include Coop MedMera, Sweden; Air Miles, Netherlands; Supervalu, Ireland; Coop Norway; and Axa Insurance Ireland.

The company’s operations are backed by sophisticated web, booking engine and database technologies that are accessed daily by employees, partners, suppliers and customers. Through these systems the company manages their customer relationships, obtains and captures customer data such as customer preferences, buying patterns, favoured products, incentives, etc. It also has a 100-seat multilingual call centre that supports all of its programmes including bookings.

Dominic Considine, CEO, Loyaltybuild, commented: “BT Ireland’s understanding of the complexities of our business, coupled with their excellent track record in outsourcing, gave us the confidence to put our critical infrastructure in their hands. We now have the necessary network stability, backup and disaster recovery plans we need in place, and best of all my internal IT team will be freed up to concentrate on software development, data warehousing and data mining that will really add value to our customers.”

Leo O’Leary, head of indirect channels, BT Business, remarked: “As a company that is heavily reliant on technology Loyaltybuild is ideally suited to an outsourcing model. BT Ireland has the pedigree and expertise to manage their mission-critical systems while Loyaltybuild can concentrate on adding value to its existing client base and winning new business.”

By Niall Byrne

Pictured – Leo O’Leary, head of indirect channels, BT Ireland with Dan Mahony, commercial manager, Loyaltybuild