Apple fan successfully uses robot to queue for iPhone 6s

25 Sep 201531 Shares

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A clever Apple fan in Australia has decided against waiting out in the weather for the new iPhone 6s, instead using a telepresence robot to do the hard yards.

From the comfort of her own office, Lucy Kelly successfully queued up for over 24 hours, making her fourth in line, ensuring that today she got her hands on the new iPhone.

Working for media agency Atomic 212 in Australia, Kelly and her colleagues have apparently been messing around with these robots for a while now, with Mashable reporting that Kelly’s boss even attended a meeting in Sydney, while he was in Bali, using one of them.

All for an iPhone 6s

“We use them for everything, just to show new technology. It is a cool demonstration of what the future of technology will be,” she said. “We are obsessed with them.

Like most Apple enthusiasts, immediacy is key and Kelly wanted her hands on the iPhone 6s as soon as possible. However, due to life getting in the way, this seemed impossible.

So Kelly and her boss decided that this was the best way to kill two birds with one stone, drumming up fine publicity for her agency in the process.

It all made for quite the spectacle as other physically present customers took snaps with the bot to pass the time.

Siliconrepublic.com’s John Kennedy was in the US to take a look at the new phone when it launched on 9 September, noting some impressive upgrades on the last iteration.

The new devices can shoot 4K videos – much like the new Sony Xperia Z5 – and come with an A9 chip that doubles the processing power of previous iterations.

Gordon Hunt is senior communications and context executive at NDRC. He previously worked as a journalist with Silicon Republic.

editorial@siliconrepublic.com