Pinterest’s Interests feature helps users zero in on Pins they may like

28 Jan 2014

Images via the Pinterest blog

Online scrapbook Pinterest is rolling out a new tool called Interests, that lets users explore interests specifically designed to help them find Pins they’ll like, the company said.

To use the new feature, users can visit Pinterest on a desktop browser and select ‘Preview! Explore Interests’ in the categories menu.

Pinterest will be rolling this feature out to mobile and everyone else soon, a post on the Pinterest blog states.

“Before today, all the billions of Pins on Pinterest were organised into just a handful of broad categories. So if you were browsing for ideas for your yard, you had to go somewhere like ‘Gardening’ and sift through all the Pins. If you’ve collected lots of Pins that show climbing plants and wall ferns, your interests page might recommend vertical gardens for you to check out,” the blog post reads.

Pinterest preview

Pinterest is striving to make the service as relevant as possible for each user, and admits Interests is still a work in progress.

“Keep in mind that this is still just a preview,” the blog adds. “You may see a few interests here and there that aren’t quite your thing, but rest assured that improvements are already in the works. If there’s something specific you’d like to see, we’re all ears!”

Tina Costanza was a journalist and sub-editor at Silicon Republic