Apps now more popular than mobile web

18 Aug 2011

Mobile users are now more likely to consume information via apps than by clicking onto pages through a mobile web browser, new research from Nielsen reveals.

When consumers use their mobile phones to check the news, weather, email or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps – at least in terms of time spent, the survey by Neilsen reveals.

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyses data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the US spends 56 minutes per day actively interacting with the web and apps on their phone.

Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.

Only a few apps dominate Android ecosystem

Despite the hundreds of thousands of apps available for Android, a small proportion of apps make up the vast majority of time spent.

In fact, the top 10 Android apps account for 43pc of all the time spent by Android consumers on mobile apps.

The top 50 apps account for 61pc of all time spent. With more than 250,000 Android apps available that means the remaining 249,950+ apps have to compete for the remaining 39pc of the pie.


John Kennedy is a journalist who served as editor of Silicon Republic for 17 years