Google revenues pass US$4.2bn


19 Oct 2007

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Google last night reported third-quarter revenues were up 57pc on the year to US$4.2bn driven by increased momentum in the company’s advertising business.

Google-owned sites generated revenues of US$2.4bn or 65pc of the total revenues in the third quarter.

AdSense partner sites generated revenues of US$1.45bn, around 34pc of total revenues.

Revenues for Google outside the US totalled US$2bn. UK revenues alone totalled US$661m, representing 16pc of revenue in the third quarter.

Aggregate paid clicks, including clicks on ads served on Google and partner sites increased 45pc over the third quarter.

Traffic acquisition costs, the portion of revenues that Google shares with its partners increased to US$1.2bn in the third quarter of 2007.

As of 30 September, Google had cash, cash equivalents and marketable securities of US$13.1bn in the bank.

“We are very pleased with the impressive growth we experienced across our business,” said Eric Schmidt, CEO of Google.

“Our core search advertising business experienced continued momentum driven by growth in monetisation and traffic, and we are creating a wider and deeper ads system through our focus on innovation, bringing more ad formats to our advertisers.

“Our efforts to offer more products and services in international markets as well as effectively grow our technology infrastructure and add to our deep talent base during the quarter helped to deliver growth by enabling Google to reach more users around the world,” Schmidt said.

By John Kennedy