Google zeitgeist reveals most popular searches of 2011

15 Dec 2011, Pippa Middleton and finding out how to shuffle were among the top search terms in Ireland in 2011, according to Google’s year-end zeigeist.

Each year, Google releases the most searched for terms on its search engine in numerous regions to find out the year’s biggest trends.

Irish classifieds website topped the fastest-rising search terms in Ireland. This year, it became Ireland’s most visited site for buying and selling cars and was acquired by the Schibsted Media Group. The second-fastest rising search term in Ireland was the iPhone 5, followed by the Rugby World Cup.

Pippa Middleton was the fastest-rising searched for person after her appearance at this year’s UK Royal Wedding, where her sister, Catherine, Duchess of Cambridge (formerly Kate Middleton) married Prince William.

eBay was the most searched for shopping term, with the iPad and Amazon coming second and third respectively.

Users in Ireland also sought dancing advice from Google, as the most popular “How to …” search was “How to Shuffle.” This refers to the dance as seen in the Party Rock Anthem music video by LMFAO. The second most-popular “How to …” search term was “How to study”, and “How to reference” came in third.

The most popular “What is …?” search term in Ireland was for Pottermore, the Harry Potter online reading experience launched by author JK Rowling this year. The second most popular “What is …?” search was for spooning and the third most-popular search in this category was for reiki.

Adele topped the most Googled song lyrics category and Sickipedia jokes topped the entertainment searches category. Kim Kardashian was the most searched for celebrity, followed by actress Scarlett Johannson and footballer David Beckham.

In sport, GAA Fixtures 2011 was the most-searched term, followed by RWC 2011, referring to the Rugby World Cup.

Orlando was the most-popular search term for travel in Ireland. Disney came second, suggesting people in Ireland were searching for a trip to Disneyland. Caribbean Islands was the third most searched for travel destination.

Here’s the full list of the most searched for terms on Google in Ireland during 2011:

Fastest-rising searches

  • Donedeal
  • iPhone 5
  • Rugby World Cup
  • Saorview
  • Pippa Middleton
  • Tayto park
  • Imogen Thomas
  • Galway Races 2011
  • Jessie J
  • Steve Jobs

Fastest-rising people

  • Pippa Middleton
  • Imogen Thomas
  • Jessie J
  • Steve Jobs
  • Kate Middleton
  • Casey Anthony
  • Mila Kunis
  • Michaela Harte
  • Kelly Rowland
  • Georgia Salpa

Shopping searches

  • Ebay
  • iPad
  • Amazon
  • Donedeal
  • Argos
  • Digital camera
  • iPod
  • Laptop
  • iPhone 4
  • HP Touchpad

How to …? searches

  • How to Shuffle
  • How to study
  • How to reference
  • How to pronounce
  • How to draw
  • How to flirt
  • How to make
  • How to hack
  • How to crotchet
  • How to meditate

What is …? searches

  • What is pottermore
  • What is spooning
  • What is reiki
  • What is ICT
  • What is bipolar
  • What is dubstep
  • What is thrush
  • What is paypal
  • What is zumba
  • What is mono

Song lyrics

  • Adele
  • Something like you
  • Rihanna
  • Eminem
  • Your Song
  • Love Song
  • Bruno Mars
  • Lady Gaga
  • Friday
  • Justin Bieber


  • Sickipedia jokes
  • Newstalk listen live
  • Ryan Dunn
  • Xfactor 2011
  • Google Guitar
  • Big Brother 2011
  • Jedwards eurovision
  • Batman Arkham City
  • Amy Winehouse
  • Movie Star planet


  • Kim Kardashian
  • Scarlett Johansson
  • David Beckham
  • Jennifer Aniston
  • Britney Spears
  • Emma Watson
  • Victoria Beckham
  • Megan Fox
  • Khloe Kardashian
  • Lindsay Lohan


  • GAA Fixtures 2011
  • RWC 2011
  • PGA Leaderboard
  • Irish Open 2011
  • WWE 12
  • 6 Nations 2011
  • Wimbeldon 2011
  • Copa America 2011
  • USPGA Leaderboard
  • Rory Mcilroy twitter

Travel destinations

  • Orlando
  • Disney
  • Caribbean Islands
  • Cancun
  • Barbados
  • Maldives
  • Las Vegas
  • Croatia
  • Manhattan
  • Cayman Islands