Let’s go Gaga as Intel’s ‘designed in Ireland’ Curie chip to drive wearables in 2016

6 Jan 2016

The first artist to collaborate with Intel to create a unique musical experience will be music icon Lady Gaga

Intel CEO Brian Krzanich has told CES 2016 that the company’s button-sized Curie chip for the internet of things (IoT) and wearables revolution that was designed in Ireland by a team led by Philip Moynagh and Noel Murphy will cost less than $10 and will ship in the first quarter of 2016.

Intel has signed tech innovation deals with various sports brands and music artist Lady Gaga to pioneer its latest technologies.

The team in Ireland designed the Intel Curie module that powers the Intel Genuino 101 dev board that was unveiled in October at the Maker’s Faire in Rome. This is the same team that developed the Quark Soc (system on a chip) for the Galileo board.

Murphy previously told Siliconrepublic.com that the Curie chip was named after Marie Curie, whose pioneering research into radioactivity led to the evolution of X-ray technology. She was the first woman to win the Nobel Prize and the first person to win the Nobel prize twice in different disciplines.

Intel fosters ambitions to have its chips and dev boards feature at the heart of the IoT revolution, especially in the emerging market for wearable devices from smart clothing to smartwatches and beyond.

‘Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience’

At CES yesterday, Intel CEO Brian Krzanich said that Intel has forged partnerships with ESPN, Red Bull Media and several other brands to integrate the Curie chip into clothing and wearable devices to track athletes’ performances.

Intel also forged a partnership with The Recording Academy to integrate its technology into its official ‘Next Generation of Grammy Moments’ to bring technological innovation to the music industry. The first artist to collaborate with Intel to create a unique musical experience will be music icon Lady Gaga.

Haute couture, a very sporting Intel and the Haus of Gaga

Lady Gaga commented: “Intel has enlisted Haus of Gaga to work together on a project that will showcase technology through creativity at the highest level. The partnership culminates in a groundbreaking collaboration that inspires to remind the world of the seed of innovation.”

While Lady Gaga will not perform new material as part of the programme, she has promised to deliver an experience not to be forgotten, Intel said.

Intel also revealed a collaboration with ESPN to integrate the tiny, low-power Intel Curie module into the Men’s Snowboard Slopestyle and Men’s Snowboard Big Air competitions to provide real-time data on athlete performance, such as in-air rotations, jump height, jump distance, speed and force on landing.

Intel will partner with Red Bull Media House to use the Curie module to enable athletes and spectators to get information about performance instantly.

Intel is also working with Replay Technologies to come up with new viewing experiences for sports fans.

At CES, fashion brand Oakley and Intel previewed the first look at Radar Pace smart eyewear featuring a voice-activated real-time coaching system.

It is also working with sports brand New Balance’s digital sports division to develop wearable technologies that will connect athletes with technology to improve their athletic performance. Krzanich and New Balance CEO Rob DeMartini wore running shoes featuring customised 3D-printed midsoles enabled by Intel RealSense technology and disclosed plans to develop a smart sport watch that will be available for the 2016 Christmas sales season.

Conflict-free trends that Intel believes will shape the future

These collaborations underscore the three trends that Krzanich said are shaping the future: the smart and connected world, technologies gaining human-like senses, and computing becoming ultra-personal.

“There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible,” said Krzanich. “With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live.”

He also stressed that Intel remains focused on addressing big societal challenges facing the technology industry and foreshadowed plans for a bold, new anti-online harassment effort with Vox Media, Re/code and Lady Gaga’s Born This Way Foundation to promote diversity and inclusion.

He also confirmed that Intel is moving beyond just microprocessors to achieve its goal of validating its broader product base as “conflict-free” in 2016.

“When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” said Krzanich.

“Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience.”

Lady Gaga image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years