International news outlet Euronews has today announced a new strategy for YouTube that involves a new channel in partnership with Michael Stevens, creator of the popular and informative Vsauce series. The new channel will take off with a bang later this month, broadcasting a live space launch.
Broadcasting to 7.2m unique visitors per month, Euronews is YouTube’s second-most popular news channel worldwide. With the changing nature of news media in mind, Euronews CEO Michael Peters today announced future plans for the media network at MIPTV in Cannes.
“I can state with certainty that Euronews will soon cease to be a TV channel, in the strict sense of the term, but will operate as a global media providing strong content and developing a range of products that enhances the user experience any place, any time,” he stated following a press conference.
Euronews has had a presence on YouTube since 2007 and currently has 16 channels active on the video-sharing network, broadcasting news in 12 languages. Among these is the newly created Euronews Knowledge, which focuses on science and technology – and who better to partner with on this project than Michael Stevens, creator of Vsauce.
Stevens will be recognisable to any readers of our regular ‘Viral videos of the week’ round-up as the Vsauce channel and its scientific explanations of the ‘friend zone’ and why we play games is a constant favourite. The main channel has more than 3m subscribers and has spawned a number of spin-off channels.
Launch of Vega spacecraft broadcast live
As part of the launch of Euronews Knowledge, Stevens will broadcast the launch of Europe’s new spacecraft Vega from the Kourou base in French Guyana on 19 April, documenting every step of the last-minute preparations in the control room and around the base up to the final countdown and lift-off.
The launch, which will be broadcast in partnership with the European Space Agency, will be viewable live and later in video-on-demand formats exclusively through Euronews Knowledge and Vsauce.
Euronews Knowledge will also regularly update its ‘Do You Know?’ video series, answering questions like, ‘How big is the cell in an atomic clock?, ‘What is wireless charging?’, and ‘How does classical music make wine better?’. There will also be weekly insights on space exploration and scientific research appearing every Monday and Wednesday respectively.