Detroit Motor Show billed as watershed event

11 Jan 2010

The first Detroit Motor Show since US car manufacturers General Motors and Chrysler exited bankruptcy opens today, with commentators billing it as a watershed event for the US motor industry.

With the focus shifting to green technology, electric vehicles are expected to shine at the event, with a display entitled ‘Electric Avenue’ showcasing the 20 best and brightest in this category.

Ford is set to unveil its new Ford Focus at the event. Chevy will also unveil its electric compact, the Volt, which is due to go on sale in the US later this year.

While US President Barack Obama will not be putting in an appearance at the week-long Detroit Motor Show, a delegation from the US Congress is expected to attend.

However, it won’t all be shiny chrome at the event in the Cobo Hall in downtown Detroit, with hundreds of demonstrators reportedly set to protest against the Obama administration’s US$80-billion bailout of the US motor industry.

Photo: Chevy’s electric compact, the Volt

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John Kennedy is a journalist who served as editor of Silicon Republic for 17 years