Click4Classes receives investment from SOSventures

23 Apr 2013

SOSventures' Sean O'Sullivan (centre) with Gerald Shortt and Laura Gale

Cork web firm, a graduate of the SELR8R programme, has just received an investment from SOSventures and will grow employment to 10 people as it plots its UK expansion. is the brainchild of Darren Gale, created after he had spent the best part of two weeks looking for a ballet class for his daughter Laura by using the traditional route of searching notice boards and flyers and having no success.

“I decided that I would create an easy-to-use online booking and search platform where anyone could find the classes they wanted in their own area.”

Gale teamed up with Mark Shortt, an IT consultant he met on Twitter, and they proceeded to build a service that makes it affordable and easy for class providers to reach customers who are ready to buy their products.

Businesses sign up and indicate the kind of class they wish to offer and the public can sign up for the class online.

“Not only will the provider reduce the amount of administration involved with the bookings but it will also help increase their sales,” Gale said.

Local and scalable

The company, which recently graduated from the SELR8R and Intercall sales programme for start-ups, now has more than 1,300 classes in the Cork area available and will be going live in the Dublin and surrounding areas in the coming weeks.

SOSventures International, established by Sean O’Sullivan, has boasted returns averaging 27pc over the past 15 years.

“Local yet scalable, Click4Classes proved out their business model and built their sales pipeline in the 50 days of SELR8R,” SOSventures investing partner Bill Liao explained.

Gale said the year ahead will be at full throttle. “We will be growing our team and providing employment for 10 people in our Cork offices to help expand nationwide and overseas into the UK and beyond.”

Disclosure: SOSventures is an investor in Silicon Republic

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years