It was billed as bigger than Black Friday, but Amazon Prime Day did little to enthuse the world, it seems. Twitter became a very entertaining arena for miffed consumers to humorously vent their rage.
It was set up as an exclusive sale for Amazon Prime members, celebrating 20 years since Amazon was created. To be a member you have to pay US$99 annually, so people probably thought they were on to a good thing a few hours ago.
Then it happened, and the word ‘impressed’ didn’t seem to crop up too much without the word ‘not’ staying one step ahead.
“Prime Day has been exciting so far,” said Amazon on CNN during the event.
“We strive to have Earth’s largest selection, so deals range across all 40 product categories, including back-to-school supplies, outdoor items, fashion, beauty and even things to stock-up your cupboards.”
It seems this range worked out as a negative on social media, with the deals on offer not exactly what people were expecting.
these #PrimeDay offers are amazing pic.twitter.com/U3i42HIx9G
— ziad chehadeh (@ZiadChehadeh1) July 16, 2015
Say what you will about #PrimeDay, but I’m now the proud owner of 5 pounds of gumballs and a Bunion Regulator — Amanda Pendolino (@amandapendo) July 16, 2015
Jesus Christ, @Amazon. This #PrimeDay bundle looks like a Child Kidnapper Starter Kit pic.twitter.com/KwRle62rq9
— mah ree nah (@marinarachael) July 15, 2015
All I’ve learned from #PrimeDay is that @amazon has GROSSLY miscalculated my interest level in discount vacuums and cat toys.
— mah ree nah (@marinarachael) July 15, 2015
My favorite thing about #PrimeDay is looking at what people are buying. There’s a wait list for an electronic pencil sharpener. In 2015.
— Kelli (@ksnedegar) July 15, 2015
Look I take out my garbage every Weds but I don’t buy TV ads and call it #PrimeDay. — Gary Whitta (@garywhitta) July 16, 2015
Of course, many people got their funny hats on, with some gems rolling out over Twitter.
When I die, I want whoever was responsible for #PrimeDay to lower me down into my grave so I can be let down one more time
— Liam Barry (@liam_barry_99) July 15, 2015
So what I’m getting out of this is that #PrimeDay is some sort of postmodern experiment to see if disappointment can be quantified. — Brad Williams (@FuriousBrad) July 15, 2015
Even after #PrimeDay, Fire Phone isn’t sold out. Ouch. I mean, major ouch.
— Jean-Baptiste Queru (@jbqueru) July 16, 2015
Feeling sad that it’s almost time to take the #PrimeDay tree down. — Manda Likewine (@Manda_like_wine) July 16, 2015
Main image via Robert Scoble on Flickr
