Deutsche Telekom names Anam as global A2P SMS filtering partner

27 Feb 2017

Image: CHAIWATPHOTOS/Shutterstock

German telecoms giant selects Irish company to block unauthorised SMS traffic from apps.

At Mobile World Congress, Irish tech firm Anam has been selected by German telecoms giant Deutsche Telekom’s wholesale unit, International Carrier Sales & Solutions (ICSS), to help block abusive and unwanted application-to-person (A2P) SMS traffic.

The joint initiative will deliver services that protect mobile networks from SMS abuse and unwanted SMS traffic by blocking A2P messages sent via unauthorised channels.

‘The potential to monetise A2P is enormous’

Deutsche Telekom’s ICSS division provides access to over 800 mobile networks in more than 200 countries.

The combined solution of Anam and Deutsche Telekom ICSS has dynamic traffic filtering capabilities based on real-time monitoring.

“The potential to monetise A2P is enormous, and we are committed to Deutsche Telekom’s focus on achieving this in the overall context of great quality SMS-based services,” said Clive Steady, director of sales at Anam.

How apps are revitalising SMS revenues

According to Mobilesquared, the A2P messaging sector was worth $17.21bn as of the end of 2016, with that amount expected to rise to $58.75bn by 2020.

During that time frame, the average enterprise SMS communication will double from 0.5 per day and per subscriber to one per day, on a global basis.

However, it has also been predicted that the revenue leakage caused by grey-route messaging will cost upwards of $82bn between 2015 and 2020.

“Anam brings a complete suite of protection,” said Gergely Vadas, head of ICSS Mobile World at Deutsche Telekom.

“Partnering with the best-in-class provider fits nicely into our strategy. Security is at the very core of the solutions we offer to mobile operators and carrier customers.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years