A Cork technology company that has developed a LED lighting system that enhances the visual appeal of food products in stores has secured a US$100m opportunity with Hussman, a global manufacturer of refrigerated display merchandisers and refrigeration systems.
The deal was announced during the Taoiseach’s St. Patrick’s Day visit to Washington.
The deal represents a new co-development alliance between Nualight, an Enterprise Ireland supported company, and Hussmann to develop and provide visual merchandising solutions to food retailers.
In September Siliconrepublic.com reported that Nualight had acquired Dutch lighting firm Lumoluce for just under €11m
Liam Kelly, CEO of Nualight, said the deal had huge potential for both firms and would allow them to combine sales and marketing resources to develop new business opportunities and reduce costs.
“Nualight has become a global company with in excess of 200 employees in just five years. Digital lighting is not a commodity and its introduction into refrigerated display environments is not simply a matter of bulb replacement. Each display case presents a unique set of characteristics.
“The collaboration of our two companies and the convergence of case innovation with digital lighting are now setting the standard for food merchandising excellence.”
The newly expanded EcoShine II family, which was developed by Hussmann and Nualight, offers versatility to deliver retailer specific lighting solutions. Flexibility within the product portfolio and platform provide lighting alternatives that enhance every retailer’s food merchandising strategy.
“Our alliance with Nualight fits well, strategically, with our corporate mission to help food retailers sell more products to their customers," said Mike Higgins, senior vice president Marketing, Strategic Planning and Business Development at Hussman.
“This alliance brings together the innovation and technology development of two leaders who understand merchandising solutions for the food retail industry.”