One-fifth of Europeans to watch sport on multiple screens

12 Jun 2012

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One in five Europeans will be taking a multi-screen approach to sports viewing this summer, and getting more information as they do, research carried out for Logitech by Opinion Matters shows.

The survey questioned men and women in Poland, the UK, France, Germany, and the Netherlands, and found that men were slightly more likely than women to watch sport on more than one screen – be it a TV, tablet, computer or smartphone – with 20pc of men to 17pc of women.

Around one-fifth of both men and women admitted they learn a few key stats before a game in order to appear more knowledgeable, but more than half (57pc) of the men surveyed said they already understand sporting rules and don’t need to learn them. However, some of the lads probably aren’t to be trusted as the survey also showed that 1 in 20 European men have just pretended to know the rules to get along.

The multi-screen experience might be just the thing to help expand their knowledge, with 20pc of males and 16pc of females saying they look up information on players on their laptop or tablet while watching an event.

Perhaps, though, some of the girls have other reasons for needing a second screen, as the survey also revealed that 66pc of men control the remote.

Image of multi-screen viewing via Shutterstock

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com