1.2bn apps downloaded between Christmas Day and New Year’s Eve


3 Jan 2012

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More than 20m iOS and Android devices were activated and more than 1.2bn apps were downloaded between December 25 and December 31 as consumers received new mobile devices for Christmas, according to new figures.

According to Flurry Analytics, this week breaks previous records of device activations and app downloads, growing by 60pc since early December.

Christmas Day was the largest single device activation day of the year, with 6.8m iOS and Android devices activated. Some 242m apps were downloaded on this day.

Over the week, the US accessed the most apps at 509m downloads. China came second at 99m, with other Western countries which celebrate Christmas widely, such as the UK, Canada, Germany and France, following.

The figures were found from Flurry’s data set from more than 140,000 apps running on the majority of iOS and Android devices. It estimates it can detect more than 90pc of all new device activations.

Flurry Analytics predicts that the 1bn app download barrier per week will be broken more often in 2012.

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