As part of the expansion of its European retail presence the first ever Apple store is due to open in Ireland and will be located in Victoria Square, Belfast.
Currently, only two countries, the UK and Italy, have an Apple retail store presence but the new expansion will also include Germany and Switzerland, with stores expected to open in Zurich, Geneva and Munich.
While Apple is recruiting staff for these new stores at present, it is also advertising for positions in its existing stores in the UK, pointing to a strong retail push in western Europe.
Apple currently has 13 retail stores in the UK alone with the flagship outlet based in Regent St in London, the biggest Apple store worldwide after its Fifth Avenue, New York presence.
While customers can order any products from the online Apple store, the retail outlets offer services such as free workshops on using the iPhone handset and one-to-one training sessions across all Apple products, as well as the Genius Bar and areas for hands-on technical advice.
By Marie Boran