Facebook to roll out video ads in users’ newsfeeds

17 Dec 2013

Facebook users may see video advertisements appear in their newsfeeds this week, now that the social network is to roll out the feature.

The Wall Street Journal reported that Facebook is expected to make an announcement about the video ad rollout today, and the ads will begin appearing automatically in Facebook users’ newsfeeds on the web and on smartphones on Thursday.

The length of the video ads is unknown, but The Wall Street Journal had reported in August that Facebook planned to offer video ads of up to 15 seconds in duration.

Advertisers interested in having a video ad on Facebook can expect to pay up to US$2m a day for their advertisement to reach the social network’s full audience of 18-24-year-olds, the newspaper reported executives as having said.

Tina Costanza was a journalist and sub-editor at Silicon Republic