It’s a social, mobile shopper world (infographic)

31 May 2012

The marriage of mobile shopping and social networking is the subject of a new infographic that reveals facts and figures about consumer behaviour in relation to the two technologies.

The infographic published by SteelHouse on illustrates consumers’ favourite places to socially share online purchases, consumers’ use of Facebook versus Pinterest, the top 3 reasons consumers use retailer mobile apps, and consumers’ use of product reviews and product ratings.

Some of the findings the infographic reveals are most (55pc) of consumers share their purchases socially on social networking sites such as Facebook, Twitter and Pinterest, with Facebook being the most popular forum, with 55pc of consumers. However, 79pc of Pinterest users are more likely to purchase items they have seen on Pinterest compared with Facebook users’ purchasing behaviour.

The infographic follows more news about mobile shopping: just yesterday, reported PayPal’s arrival on the UK high street, where shoppers in stores such as Oasis, Warehouse and Karen Millen will be able to buy clothes and accessories with their smartphones.

A recent report by Gartner also revealed the number of mobile payment users in the world will reach 212.12m, up from 160m last year, and mobile transaction values will reach US$171.5bn – up 62pc on last year.

Image of mobile shopping via Shutterstock

mobile shopping

Tina Costanza was a journalist and sub-editor at Silicon Republic